Rise of the Remix: Art. Business. Engagement. 3/15/2014 Panel SXSW 2014
SXSW Page: http://schedule.sxsw.com/2014/events/event_MP22974
Remixes can be used as a marketing device to help reach a wider audience, a tool for fan engagement, or as a platform to launch a career. Whatever the original motivation, remixes have evolved into an art form that has become a fundamental building block of DJ/dance music culture. But legacy concerns over creative control, copyrights, and more have kept other genres from fully embracing a similar strategy. Why and how should the broader music industry embrace remixing?
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